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Lulu, Natural Baby Care
Natural Cosmetics for Kids
Brand Lulu was created in 2018 and located in Moscow.
Lulu became popular a year later and received strong sales on marketplaces and retail stores across the country. By 2022 Lulu holds 38 percent of the market in the bathing category.
Product & Target
Lulu offers a diverse line of approximately 30 premium children's cosmetic products, with plans for expand range of skincare products. Brand specializes in bathing essentials such as shampoos, soaps, bath extracts, and baby care products as wet wipes and toilet paper, disposable napkins.
Role
In my second major project as the Head Designer and Art Director of Lulu for 4 years, I created a design system that shaped the brand's evolution over the next few years.
Achievement
The challenge lay in creating a visual and functional identity that resonated with the brand's current audience and adapted to future trends and expectations. I designed packages, banners, supervised exhibitions, photoshoots, and more, which is why the brand's identity looks uniform.
I successfully developed: brand identity, impactful packaging designs, engaging visuals, brand's website, social media platforms advertising campaigns.
Brand Identity
Lulu's brand essence was consistently reflected across all touchpoints, fostering brand recognition and trust among customers and partners. I collaborated closely with cross-functional teams, including marketing, product development, and production, to align design strategies with business objectives and maintain the brand's integrity.
Two color spaces and one system. When printing, we know that we have a limit on the use of the number of colors to reduce the cost of printing. But for advertising, or brand aesthetics - we have more colors, they complement the main colors that we printed.
Rabbit Lulu illustrations
The rabbit is depicted in the style - hand-drawn, it is minimalistic and at the same time displays its personality very vividly. It's round and soft like a baby. His ears are falling apart, and his tail is curly. He loves to be outdoors and have fun.
The rabbit is part of the brand's identity, the brand is named after him, and he is the main face of the product.
Baby bath essentials
A delightful collection featuring shampoo, 2-in-1 bath and body wash, hand soap, intimate cleansing gel, and foaming bath products. Dermatologically tested and hypoallergenic, our cosmetics are meticulously formulated with 100% natural ingredients, ensuring a gentle touch on your child's delicate skin.
Baby bath extracts
Bath Extracts - a soothing blend of 98% natural ingredients specially crafted to calm your little one's skin and promote a restful sleep. Infused with gentle botanicals, these bath extracts are thoughtfully designed to provide a relaxing and nourishing bathing experience for your child.
Cleaning essentials
Soothing Wet Wipes and Moist Toilet Tissue - enriched with the goodness of panthenol to provide a calming touch to your little one's skin. Our products are meticulously crafted to be hypoallergenic and dermatologically tested, ensuring the gentlest care for delicate skin.
Disposable napkins
Our napkins are crafted with a gentle touch, using hypoallergenic materials that have been dermatologically tested to ensure the well-being of delicate baby skin. With a superior level of absorbency they keep your baby dry and comfortable throughout the day and night.
Visuals for marketplace
Understanding the importance of first impressions, I meticulously crafted an eye-catching and cohesive brand identity for any brand and product. I invested substantial effort in designing captivating product images that stood out from the competition. Utilizing my creative skills and market insights, I designed visually stunning and informative images for Lulu's bath products.
Instagram posts
Crafting an appealing Instagram feed design is a crucial aspect of a successful marketing strategy. Visual impression plays a pivotal role in capturing the attention of potential customers and establishing an emotional connection with the audience.
Landing page
Inspired by Lulu's commitment to nature and elegance, I`m crafted a visually stunning website with a clean and modern aesthetic. Harmonious color palettes and gentle typography conveyed the brand's gentle and nurturing approach, instantly captivating our audience.
