Accord Laboratory Supplies is a business from Canada of industrial gases, supplying and importing for B2B and wholesale markets. Brand identity centers on providing sustainable, eco-friendly materials and gases for various scientific applications, catering to various industries.
This approach underscores our commitment to achieving unity and harmony in their mission.
In this project, I developed branding essentials, a logo, a color palette, and fonts, and also provided a guide for further use, since the main request was to make an adaptive logo for different formats.
New Vintage Color Palette
Specially selected color combinations that will remain trendy, unique and bright in the future. Vintage colors were previously chosen to be bright, and for example, when worn in clothes, they faded and became more gray. Regarding this, the logo and colors will serve for a long time, and additionally create trendiness.
Royal Navy
#193D66
Pantone 2955
C=98 M=80 Y=34 K=23
Terracotta Brick
#D94828
Pantone
7597 C=9 M=87 Y=98 K=0
Paper
#E9DECC
Pantone 7604
C=8 M=10 Y=19 K=0
Sunrise
#F1AB1D
Pantone 7409
C=4 M=36 Y=100 K=0
Business Card Design
Other Ideas (Interactions)
The symbolism of fundamental objects, directions from the brand’s activities, in the new branding are a reflection of associations.
Finding the right type of logo writing, developing symbolism.
A handwritten logo in a discreet retro-style variation.
